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Follow-up CRM for real estate agents

Follow-up CRM for real estate agents' past clients and leads

AI SaaSMobile app

32Itch Rank out of 100#64 of 267 ideasHow it is scored
Job to be done
When a busy pipeline and large past-client list make follow-up slip, a real estate agent needs to track contacts, reasons to reach out, and inquiries in one simple system, so they can re-engage quiet buyers and sellers before competitors do.
Buyer
Solo and small-team real estate agents
How often it comes up
Daily
How critical
Medium
Evidence layers
2 of 9
What to build
A follow-up CRM with reminders is the core, and AI-drafted re-engagement messages add value, but the tracking works without it; agents use it on the move.

Customer complaints 11 shown of 13

Owners and users describing the problem in their own words: Reddit, low-star reviews, App Store, Ask HN.

  • Agent struggles to find useful reasons to contact past clients and loses track of who was contacted and when.

    r/realtors 33 upvotes

  • Agent misses that a quiet buyer has restarted their search and buys through a competitor.

    r/realtors 17 upvotes

  • Agent forgets to follow up with past clients because they cannot commit to using a CRM, which feels too cumbersome day to day.

    r/realtors 16 upvotes

  • Follow Up Boss users are concerned that the new privacy policy requires consenting to sharing their contact database and want to switch CRMs.

    r/realtors 7 upvotes

  • Agents struggle to track leads, client calls, and follow-ups, and find manual methods painful.

    r/realtors 5 upvotes

  • Follow-up becomes messy and people get forgotten once the agent's pipeline grows busier.

    r/realtors 4 upvotes

  • Tracking calls, notes, and follow-up reminders for many apartment-locating leads is messy and the current setup is failing.

    r/realtors 4 upvotes

  • Agent cannot make their company's CRM work for their 1,000-contact sphere and fears losing all data if they leave the brokerage.

    r/realtors 3 upvotes

  • It is so clear that great developers worked on this app update, nice sleek look, much faster ( I have 20+ contacts on it) the problem I see is that this developers don't understand the day to day activity of a real estat

    Follow Up Boss on the App Store, 1 stars 2016-05-11

  • There isn’t a way to log a text/call that happened outside of the app. I tried adding it as a note but that doesn’t update the “last updated” smart lists so that workaround doesn’t work.

    Follow Up Boss on the App Store, 3 stars 2022-05-24

  • Don’t use the FUB phone numbers, and now I can’t even text outside the app.

    Follow Up Boss on the App Store, 3 stars 2024-12-01

Creator patterns 2

What startup creators on YouTube are pitching, with the exact moment in the video.

  • Client management app (real estate CRM with deal pipeline, checklists, follow-ups) for real estate agents

    So today, let's build a client management app for real estate agents.

    Brian Casel 3,354 views

  • Real estate client management tool sold as a SaaS subscription to other real estate agents

    I would probably also look to sell a tool like this to other real estate agents and turn it into a SaaS business.

    Brian Casel 3,354 views

No evidence found yet for: Paid tasks, Success stories, Funds raised, Product sunsets, Compliance needs, Search trends, Incumbent gaps.